£75,000+ Generated for Clients: What Actually Drove It
£75,000 is a milestone worth being precise about, because it's easy to make a number like this sound like one lucky client rather than what it actually is: the total value of enquiries clients have reported back to us, tracked across every live site since launch. It's a rolling total from roughly a dozen small businesses, not a single headline win.
Where it actually came from
Not one sector, and that's the point. The client base behind this number spans car garages and detailers, a butcher and fishmonger, a waste removal company, kitchen and bathroom renovators, joinery, vehicle recovery, industrial training, performance nutrition, and glamping, among others. Different trades, different customers, different price points per job; the common thread is a site built to be found for what the business actually does, in the area it actually operates, then followed up weekly rather than left alone after launch.
- Car garages, detailers and vehicle recovery businesses: high-frequency local searches, often decided on speed and trust
- Trades and renovation businesses: fewer, higher-value jobs, where being found first for a specific service and area matters most
- Food and hospitality businesses: a mix of local footfall searches and, for some, direct online sales
- Professional and specialist services: lower search volume but higher intent, where a clear, credible site does most of the convincing
Enquiry value generated for clients, running total since launch
Self-reported by clients as enquiries they can trace back to their website, added up across every live client site. It's a running total, not a single campaign result, and it keeps climbing week to week.
What's actually behind the number
- A site built around what a business does and where it works, not a generic template with the name swapped in
- Dedicated pages per service and per area covered, so a search for the specific job in the specific town has something built to answer it
- A clear way to get in touch on every page: a phone number, not a contact form buried three clicks deep
- Weekly technical checks and reporting, so a slow page or a dropped ranking gets caught and fixed instead of quietly costing enquiries for months
No single client in this number is a fluke result. It's the same handful of fundamentals, applied consistently, across a dozen very different trades.
The honest caveat
This is a self-reported, cumulative figure, not an independently audited one, and it isn't evenly spread: some clients have generated considerably more of it than others, and a couple of the newer sites on this list haven't had long enough live yet to show up in it meaningfully. What it does show is that the same approach keeps producing real enquiries across genuinely unrelated trades, which is a better signal than one impressive number from a single client would be.
For the detail behind two of the sites that feed into this number, see the SL Detailing booking system case study, Envirocycle Glasgow search data case study and current pricing.
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