Case Study: Envirocycle Glasgow, Three Months of Real Search Data

This one's pulled straight from Envirocycle Glasgow's own Google Search Console, not a projection or a rounded-up estimate. It's also an honest mid-story update rather than a finished result: local SEO compounds over months, and three months in is early, not the end of the process.

The numbers, as they stand

An average position of 12.6 sits on page two of Google, not page one. That's the honest headline: the site is being shown to real searchers thousands of times a month, and the next stage of the work is turning that mid-page-two visibility into top-of-page-one, where click-through stops sitting at 0.8% and starts climbing properly.

What the trend actually shows

Chart the same window day by day and the direction matters more than any single day's number. Both clicks and impressions were close to flat at the start of the period and were running at multiples of that by the end of it: the shape of a listing that's actively climbing, not one that's plateaued.

What actually moves a number like this

• Local SEO fundamentals aimed at what people actually search for, not just the business's own name
• A Google Business Profile kept active and accurate, since Maps and web search overlap heavily for local queries
• Technical checks every week, catching slow pages, broken links or indexing issues before they cost rankings
• No one-off launch and walk away; continuous work, since search position moves in small increments, not a single jump

39.5k impressions is real demand already finding the listing. The job now is converting more of that page-two visibility into page-one clicks.

The honest caveat

Three months of data is a real result, not a hypothetical, but it's not the ceiling either. An average position of 12.6 is a mid-campaign number for a business partway through gaining ground, and it's being tracked and reported on weekly rather than left to check itself. The number worth watching next isn't the position average dropping to single digits overnight; it's whether the trend line in this chart keeps climbing the way it has for the last three months.