I only take on Google Ads for businesses that have had six months of SEO and Google Business Profile work with me first. By then your site converts, your profile has reviews behind it, and we know which searches actually bring in work, so the ad budget goes on those and nothing else.
Every click on an ad lands on your website. Google scores each ad partly on how good that landing page is, and a weak page means you pay more per click and show up less. Six months of SEO work means the pages the ads point at are already fast, relevant and built to turn visitors into calls.
Six months of Search Console and enquiry data also shows which searches turn into paying jobs and which just bring in browsers. Starting ads without that means paying Google to find out. Starting after it means the budget goes straight onto the searches already proven to work.
Ads also lean on your Google Business Profile. Your rating, reviews and location can show alongside the ad, and an ad backed by a profile with a solid set of recent reviews gets clicked more than one backed by an empty listing.
And ads stop the second you stop paying, while SEO keeps working. Once your site ranks on its own for a search, there's no point paying for those clicks too. Ads then fill the gaps: the searches SEO hasn't reached yet, new services, and busy seasons.
Why MunroStudio
Six months of Search Console and enquiry data shows which searches bring in work. The campaigns are built around those, not around a keyword tool's guesses.
Ads point at pages that have been tuned for months through SEO, which helps Google's quality rating and means more of each click turns into a call.
Where you already rank organically, the budget goes elsewhere. Ads cover what SEO hasn't reached yet, rather than doubling up on what it has.
Conversion tracking is set up before a penny is spent, so the monthly report shows what the ads cost and what they brought in, not just clicks and impressions.
Compared
Them
Keywords guessed before there's any data
MunroStudio
Keywords picked from six months of real search and enquiry data
Them
Ads pointing at a brand-new, untested site
MunroStudio
Ads pointing at pages already tuned to convert
Them
Profile with few or no reviews next to the ad
MunroStudio
Active Google Business Profile with reviews behind it
Them
Leads stop the day the budget runs out
MunroStudio
SEO keeps bringing in work, ads add to it
FAQs
Because the money is mostly wasted. Without months of data you don't know which searches convert, the site hasn't been tuned so clicks cost more, and the Google Business Profile hasn't built up the reviews that make people click. Six months of SEO fixes all three, and the ad budget then goes much further.
You can, but it's worth sharing the Search Console and enquiry data with whoever runs them. The point of waiting is that the SEO work tells you where the ad money should go.
No. Your ad spend is paid straight to Google from your own Google Ads account, so you can see every penny. I'm paid for setting up and managing the campaigns.
Yes. Ads stop the moment you stop paying, while rankings keep bringing in calls. The two work best together: SEO for the searches you can win organically, ads for the ones you can't yet.
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